London occupies an unrivalled position on the world map. After a period of adjustment, the sterling exchange rate and the price of UK property has fallen. With the recovery of the market, the sterling exchange rate will rise in the near future and with the coming of the London Olympic Games, many investors have already realised the Olympic business opportunity and started to explore the London market.

Apart from London business, UK education is ranked as the world's finest. This attracts a great number of students everywhere especially Asia. Many investors buy property in London for their children when the sterling exchange rate is low. After their children graduate, they can not only receive rental income but also the appreciation of the property.

In 2009, Savills China established the overseas property sales team to assist Chinese buyers on buying internationally. The team has successfully introduced projects in UK, America, Japan and Hong Kong to mainland China, which have led the trend of overseas investment. The team also organized the UK home buying tours frequently, which provide Chinese buyers with the link they need to overcome language barriers and a clearer understanding of UK investment procedures.

Randall Hall, CEO of Savills China said:" The recent tightening policy towards Chinese domestic property investment has led to an increased appetite for overseas real estate purchases. The strengthening of the yuan against major currencies in the past two years has also meant Chinese buyers could acquire foreign real estate assets at a bargain. Savills sees more Chinese buyers branching out into overseas markets that promise attractive gains."

Andy Tan, Associate Director of Savills Residential Sales said:" Starting from 2009, we see so many projects coming into the Chinese market and offered with the right incentives. Mainland investors are eager to invest in the overseas market. Top destinations for purchases are in the prime cities of the United Kingdom, the United States, Australia, Hong Kong and Singapore. At Savills we ensure that the projects we bring to the market offer our clients the best investment opportunities."

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Editor's Notes

Savills

Savills is a leading global real estate service provider listed on the London Stock Exchange. The company, established in 1855, has a rich heritage with unrivalled growth. It is a company that leads rather than follows and now has over 200 offices and associates throughout the Americas, Europe, Asia Pacific, Africa and the Middle East.

A unique combination of sector knowledge and entrepreneurial flair gives clients access to real estate expertise of the highest calibre.  We are regarded as an innovative thinking organisation backed up with excellent negotiating skills.  Savills chooses to focus on a defined set of clients, therefore offering a premium service to organisations and individuals with whom we share a common goal.  Savills is synonymous with a high quality service offering and a premium brand, takes a long term view to real estate and invests in strategic relationships.